Branding is a key factor that can make or break your company.
There are a lot of businesses that offer the same product or services as you do. So it’s important to establish your brand right from the start.
What Is Branding?
Branding isn’t just your logo, colors, or tagline, but how the clients and stakeholders perceive the business – the gut feeling they get when interacting with you. Hence, even your customer service plays a role.
A good brand should be as palpable as the product or service the business offers. By establishing a recognizable brand, your business can gain an unfair advantage.
Think of how people line up for a new model of iPhone. That’s branding.
7 Reasons Why Branding Is So Important
Social media has made advertising for new brands supereasy.
Anyone can go on Facebook today and run an ad for $10and get their business in front of people.
Starting business today is harder than before because there are more competitors now than years before. So getting more customers is extra challenging.
But it doesn’t have to be.
If you have a killer brand, you will stand out. You can make your competitor irrelevant and get more customers.
That’s the power of branding. And if you’re not yet convinced, here are seven more compelling reasons why now is the time to build your brand.
#1 Branding Gives Identity To Your Business
Your business needs a face and personality.Branding gives you that.
Competition is tough these days. It’s no longer enough to just get the attention of your audience; you must go the extra mile to be unforgettable. You can do that by managing people’s perception of your business with effective branding strategies.
Creating a strong brand that brings customers to you is the smartest way to go.
#2 A Strong Brand Increases Business Visibility And Perceived Value
A good brand will make you bigger. Millward Brown, a market-research company, affirms that brands account for more than 30% of the stock market value of companies in the S&P 500 index
This means, branding is one of the most important ways to increase business visibility, and help improve your revenue.
#3 Effective Branding Attracts And Retains Loyal Customers
In a Circle Research, almost 80% of B2B marketers agreed that their businesses couldn’t expand and develop without effective branding.
Hence, branding isn’t only effective on how individuals perceive your business but also on how other organizations perceive you.
Since a strong brand heightens the perceived value of your business, it consequently brings in new customers, partnerships, and businesses.
In simple terms, “Branding will help your business grow.”
#4 Branding Gives Your Business More Recognition
A Business that doesn’t have a cohesive and effective branding isn’t going to stay long in people’s minds.
Data proves that businesses that brand consistently are 67% more likely to get strong brand visibility than inconsistent ones.
When people have a positive impression of your brand, they’re more likely to purchase from you.
No matter the industry you find yourself in, effective branding distinguishes you from competitors, builds strong positive relationships with your audience, and turns the audience into loyal customers.
#5 Branding Boosts The Effectiveness Of Marketing Campaign.
You have approximately 7 seconds to make the first impression in the eyes of your target customers.
It takes between 5 to 7 impressions to build your brand awareness.
And people typically form an image about a product or service after approximately 90 seconds of initial exposure. That’s only one minute and 15 seconds to make an impression!
Needless to say, your company’s brand needs to be well-honed from the get-go with a clear message if you hope to make the most of the opportunity.
Your brand could be seen for only a moment and never again.
Yet, if it stands out , there is a good chance they will remember you when they’re ready to make a decision.
#6 Branding Builds Trust
Building a Brand for your business can help you gain more trust from your audience and stakeholders.
While trust is seldom established instantly, if you don’t have a strong brand, it will never happen – because people are naturally wary of things they can’t understand.
The best strategy is to captivate their hearts with effective branding, then gradually build trust.
Great branding, presented with confidence, will nudge your audience to respect what you have to say and offer; because they’ll see that you also respect your opinion and offer (as emphasized by your branding)
When you start up your business with a clear and effective brand, your message would naturally be more coherent and powerful because you are clear on what you do and why you do it.
And potential customers (or business partners) can also sense this.
#7 Branding Skyrockets Sales
A strong Brand helps your business stand out from the competition, which increases the potential to drive more leads and make much more sales in the long run.
About 44% of US consumers admit they usually purchase and present gifts from brands they are loyal to.
Since effective branding highlights how you are different, it makes the decision-making process for the customers (or client) much easier. Great product mixed with great Branding would get you picked almost every time.
Business and Branding are like bread and butter; they go hand in hand.
If you want to make the most out of your advertising campaigns, you must first brand everything your business is putting out there.
If you are already spending money advertising without a solid brand, you are doing it wrong and missing out on great opportunities for greater awareness, recognition, and sales!
If you want the world to know how great your business and products are, you will need to tell them!
But it’s not only about getting your voice heard but getting them to understand.
Without Branding, advertising can lack focus and meaning, leading to poor results.
Begin Your Branding Now:
Branding doesn’t have to be hard!
It might not be easy to formulate your branding initially. However, if you want to take your business to 6, 7, or 8 figures, you need to swallow that frog early.
Success will come much sooner if you create an effective brand strategy first and then find ways to apply it to your advertising campaigns.
Creating a nice campaign is relatively easy. Converting cold leads to customers (or clients) is the hard part. And that is exactly what branding makes easy.
Thankfully, BrandedMedia makes building your brand easy as well.
If you’re a CEO or Founder who wants to build your brand, demand higher prices, and become a recognized expert, apply to work with us now! https://core.brandedmedia.io/