LEVERAGE MEDIA TO GROW YOUR BRAND
DONE-FOR-YOU PUBLIC RELATIONS
It's time to take your brand to the next level. Our completely Done-For-You PR gives you MAXIMUM exposure across multiple mediums.
We work with you on developing your story & angle, and pitch it to our comprehensive national network to get your brand the exposure it deserves!
The PR Package Includes
MEDIA PLACEMENT EXAMPLES
GETTING STARTED
STEP 1: PR Questionnaire
We will send you a questionnaire to understand your brand and your core message and will use that to help create pitch angles.
STEP 2: Phone Call to Discuss Your Needs
A 30-45 minute call to discuss what’s important to you including your goals, needs and expectations. We are an extension of your team. At this time we will come up with angles to go out to the media
STEP 3: Custom Pitch to Send to Media
Based on your answers from the questionnaire and our phone call, we will brainstorm pitch angles to send out to the reporters and producers.
STEP 4: Media Outreach
After our discussion we will figure out what media we want to target and the team will start pitching you.
You will receive a final draft of the pitch so that we can make sure it’s on brand
STEP 5: Placement
During this team we will reach out to you when someone is interested and give you a list of possible dates for an interview.
Placement Types:
Podcasts/Radio - Great way to reach a more targeted audience where you can really go into your expertise and share your business. These are longer in format and can do them in the comfort of your own home or wherever you are.
Local TV Affiliates - You will be traveling on your dime going to local ABC, CBS, FOX and NBC affiliates across the country. These segments can be anywhere from 2-5 minutes. This is not a place to sell your product but to talk about something that appeals to the masses. Not everyone is a fit for TV and that’s ok. *Traveling will be at your own expense
Written Publications - Places like Forbes, HuffPost and industry trades. You can do more consumer angles to more specific angles that have to do with your business.
STEP 6: Placement Completion
The placements are your foundation for building credibility of your brand.
After every placement has aired or posted you will receive a link to post on your website and social media.
Note that sometimes with placements they can be booked months in advance. You will be receiving calendar invites and briefing docs with all the information and reminders
Jeff and his team are amazing! They have worked hard to develop a clear strategy for increasing my online growth plan. Jeff has a proven track record of results and has a heart of gold. I admire the way he treats and leads his team. His leadership and the way he genuinely cares for his team are also part of why I choose to work with him. He truly cares about helping people succeed.
Lori A. McNeil
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